Simply Shelley

PR Connection

Well I know that this is pretty random, but after watching an episode of E! Daily news I started to wonder how all of these celebrities do not just absolutely ruin their reputations that they have by doing the things that they do? So I started to research a little bit about celebrity publicists and PR firms. The first company that I came across was Garis PR who have held clients such as Madonna, Blake Lively, and Kim Basinger. I thought that this company is really cool because they do not talk about their current clients or what is going on with them. This shows that the company is ethical and holds high standards. Garis PR also does not publish or sell any celebrity contact information to anyone. I think that if I was a celebrity, I would feel comfortable with this PR company taking care of me because of the privacy issue. So now I want to know, would you, as a PR practitioner, keep your high ethics and morals if someone was offering you a lot of money or something like that? I would say that I would say absolutely not because that could lead to too much trouble, and then you would have to be doing some corrective PR moves to fix your own image!

I just wanted to blog about this company because I thought everything about it was really cool and it seemed that they really care about their clients and in the end, isn’t that what matters?


PR Connection

So today I was trying to think of what I could blog about and I heard about the most recent Kim Kardashian rumors from my roommate, so I decided that I would do a little research and learn more about it. So from what I have read, Kim Kardashian was at a photo shoot in Australia and she tweeted a picture of her holding a black cat from the “scruff” of it’s neck. PETA (People for the Ethical Treatment of Animals) was the first to respond to this picture because they did not think that she was holding the cat properly. Kim wrote a blog and posted it on her official website after the allegations that she was purposely harming the cat. I think that it was a good idea for her to respond so quickly to the remarks of PETA and other organizations and individuals. My question is, I wonder if she spoke with a PR person on what to do about her predicament? I think that Kim does a good job representing herself if she did this on her own or I think that her PR person is smart. I honestly do not think that she was doing anything wrong, I do not know why people have to make a big deal about EVERYTHING! This was just simply my first response to hearing about this situation, so I want to know what everyone else thinks about it or if anyone has more insight on the situation. That is all for now!

ch. 14 key points

This week I read chapter 14 from Dennis L. Wilcox’s Public Relations Writing and Media Techniques, 6th Edition. It was all about writing e-mails, memos, and proposals. I really enjoyed this chapter because I always need more helpful tips on how to write e-mails appropriately. Because right now, I am using mostly e-mail, this was the part that was very interesting to me, but I know that in the future I will most likely be using memos and proposals when I get a “real job” someday! I am just going to lay out a few facts that I read that I think you will think is interesting or helpful!

  • Email (1) reduces the cost of employee communication, (2) increases the distribution of messages to more employers, (3) flattens the corporate hierarchy, and (4) speeds decision making. Sounds like a good idea, right?
  • When using email manners, use language that falls halfway between formal writing and spontaneous conversation. I had always thought that you had to use formal writing, but I guess that is not so.
  • Messages should be brief.
  • I thought this was the best idea ever… count to 10 before hitting the send button! You do not want to regret the emails that you send, especially to co-workers!
  • Email is not a substitution for face-to-face communication. I completely believe this because you cannot make an impression through an email that you can make standing in front of someone.
  • Email is short for electronic mail and it was invented in 1971, but was not really adopted until the late 1980s.

That is all for now! I hope this is helpful!!

TOW– helpful tips

So to conclude my blog for my Spring 2010 PR Writing course, I want to give the next group of “bloggers” that are coming a list of helpful hints that I would have appreciated having before I began my one blog in January. My “top ten” list is not going to make blogging a breeze or anything, but I hope that it will give a little insight and let others know that it is NOT impossible, even though it can be stressful and even annoying at times.

And so my top ten list begins:

  1. Try to do all your blogs every Monday. Or you could pick any day out of the week, Monday was just the day that I picked because it was easy to remember and then you did not have to think about blogging for another week!
  2. Watch or listen to more news and read up on some PR websites. Doing this helped me a lot when writing the PR Connection blogs.
  3. READ THE CHAPTERS! it makes writing the key point blogs easier, and it is also a plus for when you have to take the RATS online!
  4. When blogging, really try to learn instead of getting the blog out of the way.
  5. Do not procrastinate. I know that it is hard not to, but make yourself do everything before a new week starts.
  6. Learn how to put in hyperlinks, pictures, and that kind of stuff into a blog early into the semester because it makes blogs more fun to read and to write!
  7. Get together with people in your class to agree to comment on each others’ blogs weekly. This gives you more experience when commenting and it is an easier way to start commenting.
  8. Learn to love your blog!
  9. Make blogging fun! This will make more people want to read what you have written
  10. Stay ahead of schedule, it makes things a lot less stressful!

Final Assignment — Social Media News Releases

It feels so weird to say that I have made it to the “final project” in my PR Writing course. The topic for this assignment will be social media news releases, which I have honestly never heard of before being assigned this topic.

What is a social media news release?

  • According to realwire, “The Social Media News Release (SMNR) is a press release format designed for the online media world. The press release was written with just the “press” in mind, but in the online world your story needs to be told in a format that is relevant to a wide variety of people – journalists, bloggers, publishers and the public at large.”
  • So essentially, a social media news release is press release for the online community.
  • I was able to learn a lot about social media news releases through this website realwire, and here are some of those facts.
    • The content of the SMNR can either be produced in the “traditional” narrative style or be deconstructed so that the core facts, quotes, contact details and boilerplate are all individually segregated to allow users to disseminate its various elements.
    • It can be company branded and can accommodate images, audio and video (including embedded social media video including YouTube) as well as links to relevant websites and coverage of resulting online conversations.
  • The Karcher Group defines SMNRs by saying that “Social media PR attempts to neatly package your message into pieces of information that can be quickly dissemenated on the Web, including video, photos, audio files, bulleted lists, quotes, resources, links, and more.  This allows users, whether they be journalists or bloggers, to reassemble or disassemble the information however they want and share it on the web.”
  • To add to this information, here is a video on youtube that gives a ton of good facts.

What are the advantages and disadvantages of a social media news release?

  • Advantage: Social media news release “takes advantage of the linking,multimedia and social media capabilities of the Web to make releases more reader-friendly and useful.” It also is optimised for search, conversation, and sharing, while it tells the entire story through multimedia. (found at Social Media Training)
  • Disadvantages: Through my research, I could not find a whole lot of disadvantages besides the fact that it is harder to reach people who are not very computer-literate.

When should a PR practitioner consider using a social media news release?

  • Anytime that the company has an anouncement or issue that a lot of people need to hear about in a short amount of time.

Tips for SMNR writing (from Social Media Writing)

1. You absolutely must understand and learn the proper format that a press release is to be in. Over 90% of all press releases that are written today are in the wrong format and are thrown away. Reporters know who is a professional and who is not.

2. In regards to productive press release writing, you need to be concise. Long, drawn out press releases will be completely ineffective.

3. In order to excel at press release writing, you need to be familiar with how the press works. Unless you’ve been a part of the press in the past, or actually have been involved in media relations, you need to get educated.

4. In productive press release writing, you never bombard reporters with one release after another.

5. You need to make certain that your press release contains accurate and honest information. Submit false information to a reporter one time and you will be finished in press release and in productive press release writing.
6. Do not make grandiose promises to anyone you are doing press releases for – you can make no guarantees about what the media will or will not report on at any given time.
7. Finally, when it comes to productive press release writing, you need to understand and rely upon those media niches that will be most receptive to a certain type of announcement or information.
Here is a great example of a real social media news release that was created for IBM
Click for great templates for social media news releases: Template 1 & Template 2

PR Connection

So I promise that this blog will be my last blog about Tiger Woods. I know that I have done quite a few, but it is just so relevant to what we are learning! I found this article on Alltop’s website under Top PR News. The title of this article was “Tiger Woods’ six big mistakes” and I could not agree more with all of them. The website to this article is I will go through each point that they made and say what I think about it.

  1. Deafening Silence — They were talking about how Tiger was completely silent for 4 months. My opinion, NOT GOOD! That just gives the public time to talk about you and start false rumors.
  2. Refusal to meet the police — The police tried to interview Tiger a couple of times and he would not let them in his house. Does this not have SHADY all over it? That just gives people the wrong image.
  3. Castigating the media — Before this scandal broke out, it was the media who made Tiger into the icon that he is, and then when things went south, he would not say a word to them. Understandable, but just does not make a lot of sense.
  4. Refusing to provide details about what happened that night — I do understand that you would not want the whole world knowing everything, but lack of information leads people to talk negatively everytime.
  5. March 21 interviews with Golf Channel and ESPN — Even though he was open to interviews, good idea, the “word” was that the questions might have been restricted because they were in no way hardball questions, so the fans did not hear what they wanted to.
  6. He should have played in another tournament before the Masters — I actually watched the Masters this year, Tiger placed fourth, which isn’t amazing and isn’t bad either. But I do agree that he would have taken some stress off of himself if he would have made a come back in a smaller, not so televised, tournament.

So now you have my final opinions about the situation!

Ch. 12 key points

This week I read chapter 12 from Dennis L. Wilcox’s Public Relations Writing and Media Techniques 6th Edition and it was all about tapping the web and new media. It talks about how important the internet is to the work done by PR professionals and how we could not do a lot of it without the internet because it is so easy to use and accessible. I mean if you really think about, we spend a ton of time on the internet. Between facebook, myspace,, twitter, blogging, technorati, youtube, flickr, wikipedia, digg, and second life, we have enough to take up our entire day, but that is a whole different story. I am getting off of my soap box, I promise.

So here are a few things that I learned from chapter 12:

  • New media is characterized by (1) widespread broadband, (2) cheap/free, easy to use online publishing tools, (3) new distribution channels, (4) mobile devices and, (5) new advertising paradigms.
  • The internet adds an interactive option that has not been offered before and it offers an unlimited amount of space!
  • When writing for the web, think about these things. (1) write the way you talk (2) limit each page to a single concept (3) use a lot of bullet point lists (4) make sure that each page provides the context readers need (5) limit the use of italics and boldface (6) don’t overuse hyperlinks within narrative text (7) make sure your hyperlinks are relevant (8) provide feedback options for readers.
  • You must have a VISION to create an effective website.

That is all for chapter 12, hope it was informative! Here is the link to our textbook…

TOW — NewsU

For this week’s TOW (Topic of the Week), we had to enroll in a course at NewsU called Five Steps to Multimedia Storytelling. This course went over five sections: choosing a story, making a storyboard, reporting with multimedia, editing for the web, and producing the story. At the end it gives examples and resources for further knowledge. I prefer these course because it gives you the opportunity to learn, while not wasting any time like some classes do. At first I thought that these course would be boring, but there are not because of the interactive side of the course.

What did I learn?

  • I learned that a lot more goes into making a storyboard than I thought. I did not realize that a storyboard rough draft includes a home page, the quest, a bio, rocks, and a racetrack playa. That is a lot of planning, but it is ok, because I am good at planning and organizing.

What surprised you?

  • Like I said earlier, I am an extremely organized person, so it surprised me that I could put it to good use when working with a multimedia story.

What I would like to know more about?

  • I would like to know more about how people come up with ideas for multimedia stories. I might be an organized person, but I am slightly lacking on the creative side. I wish that they had put a section in the course about how to brainstorm and be more creative when making stories.

Overall, I enjoyed this course. The activities that were in certain sections really made me think and spend more time when reviewing everything in this course. I feel like I have learned the most from this course out of any other that we have done. Here is the link to the NewsU’s Five Steps to Multimedia Storytelling,

TOW Week 13

I thought that this was such a funny topic to write about when I first read the assignment because before I changed my minor to Communication Studies, I was majoring in Public Relations and minoring in Journalism. Ironic, right? So this blog is all about how public relations professionals can drive journalists crazy, and what we can do to prevent this from happening in the future.

10 reasons why PR professionals drive journalists crazy:

  1. Using excessive hype about a topic — In this case the PR professional should tone down whatever is being written, if that is possible.
  2. Not doing necessary “homework” — PR professionals should make sure to do proper research before anything else.
  3. manipulation of the media — PR professionals should be honest and open with the media. Trust is very important.
  4. Taking work away — PR professionals should be more understanding of journalists feeling not needed.
  5. Scheduling a news conference — PR professionals should schedule these at the most convinent time for the reporter/journalist.
  6. Choosing a location — same reason as #5.
  7. Sending Invites — invitations should be sent to any potential reporter/journalists so that no one feels left out.
  8. Handling a conference — PR professionals should keep it short and sweet so that journalists can only get the most important facts.
  9. Acccessibility after a conference — a PR professional should be available after a conference to be interviewed more by the reporters.
  10. Making Journalists sound boring — A PR professional should not put down the work of any journalist.

To sum all of this up, I really think that PR professionals and journalists should be considerate of each other. Isn’t some of this what we learned in kindergarten (sharing, playing “nice”, etc…)? Hope this is helpful! I had a hard time coming up with 10 reasons, so if anyone has any other reasons, I would love to hear them!

PR Connection — Tiger Woods, again.

So, as we all know, Tiger Woods held a press conference on April 5, 2010 at 2 p.m. after he had arrived at the Masters golf tournament. This was his first live question & answer type of appearance that was televised live since all of the drama started in November 2009. I watched the entire thing, and you know, I learned that maybe it is the best thing to just admit that you were wrong and try to move on instead of constantly covering issues up. While I was watching this conference in my Communication and Conflict class, everyone’s opinions started changing right before me just because he simply admitted that he was wrong and said that he just wanted to get back to the game of golf. I believe that this statement made him more relateable to us because everyone has messed up, in one way or another, and have just wanted to get back to their “normal life” and Tiger Woods “normal life” is golf.

As I watched, I noticed that he was very open to most every question that was fired his way, except for when a reporter asked about his wife, Elin. He ended that topic very quickly. He was also very open in answering questions about him taking drugs and what kind of drugs he had taken in the past. He stated that he had “never taken any illegal drugs” but had been prescribed pain medicine and Ambien when his father died a few years ago. I thought that this live conference was much more genuine and he did not seem as nervous as he did in his first televised apology. Now, I know that you can never know who is really being genuine, but I have a feeling that he was.

Check out the video of the conference at this site…