Simply Shelley



NewsU – The Lead Lab TOW 8

There was so much information in the NewsU The Lead Lab course that I do not even know where to start! I felt like a lot of the information was stuff that I had at least heard before, and so that made me very happy! Doesn’t it feel good to know that you know something? I think so. But anyway, back to The Lead Lead Lab.

I tend to get so confused at times between what I learn for my communication studies research papers, my journalism news stories, and my pr news releases and such! They all have things in common but they seem different at the same time.

I learned that you can actually start a lead with quotations. Who knew? I sure did not. I thought that was very cool because it allows you as the writer to add variety to your news release.

One thing that surprised me was when it said that when writing a news release, you should put yourself in the shoes of the viewer or the in the audience role. That is a really neat concept to me because you have to be other-oriented when writing as well as focusing on your own goals.

I would like to know more about the actual “set up” of a news release. I am a very organized and I really like to have a certain structure that I must use at all times. I know that it sounds like I just want it to be easier for me, but the truth is that I just want it to be right.

That is all for now!

here is the link to NewsU The Lead Lab … http://www.newsu.org/courses/lead-lab

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