Simply Shelley

Ch. 8 key points

In this week’s chapter from Wilcox’s Public Relations Writing and Media Techniques 6th Edition, I learned all about selecting publicity photos and graphics. I personally liked this chapter because I love taking pictures, so it is already something that I am interested in. I would love to be a good photographer eventually instead of simply taking pictures to post on Facebook! Publicity photos are so important because they can add variety and meaning to your news releases and feature stories as well. Here are a few interesting points that I learned from the chapter:

  • The components of a good photo are: technical quality, subject matter, composition, action, scale, camera angle, lighting & timing, and color.
  • Graphics do not only have to be photos; they can be charts, diagrams, renderings and scale models, and line drawings and clip art.
  • Surprising fact … digital cameras are now used for publicity photos! This is because the photos can be taken and distributed almost instantly.
  • Photo captions are short, use present tense to describe the actions, and provide context to the reader.
  • Photos that are informal and include action are more fun to look at than planned, posed shots.
  • Large group shots are out! A publicity photo should not have anymore than three or four people in it.
  • Publicity photos are not published if they are not high resolution and if they do not appeal to media gatekeepers.

Here is the link to the textbook Public Relations Writing and Media Techniques 6th Edition by Dennis L. Wilcox


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