Simply Shelley

Infographics — TOW week 11

While I was reading Dennis L. Wilcox’s textbook Public Relations Writing and Media Techniques 6th Edition, I found out a few things about infographics. Infographics are computer – generated artwork that attractively displays simple tables and charts. The use of infographics was first used by USA Today and other newspapers around the nation followed their lead.

These could be helpful to a client because it is more than an everyday picture. It shows information from a graphic  instead of just a photo. The example given in our textbook was a chart that was featured in USA Today’s “US Snapshot” series. It was only a bar chart giving the main reasons why people get stressed about business travel. Number one on the list was “time away from family” with 75% and only 20% reported stress filling out expense reports. This information was needed for MCI’s “Meetings in America” survey. Good to know…

Infographics can be created by using Microsoft Office applications or more sophisticated software from Adobe, such as InDesign or Illustrator. Small dailies and thousands of weeklies lack such capabilities and often are interested in receiving simple, colorful charts in addition to high-resolution photos. Larger dailies usually have their own graphic departments and make their own infographics.

Here is the link to the textbook…


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