Simply Shelley

Ch. 10 key points

Chapter 10 of Dennis Wilcox’s textbook Public Relations Writing and Media Techniques 6th Edition is all about how to distribute news to the media and eventually, the public. To be honest, this chapter was not the most exciting, but I still feel like I learned a lot from it. This chapter talks about media databases, editorial calendars, and tip sheets. It also talks about means of distribution such as e-mail, online newsrooms, and electronic wire services. Feature Placement Firms and Photo Placement Firms are both types of firms that specialize in distribution through two different means. And of course, you cannot forget about the original “snail mail” and the use of fax when distributing information. These things are all covered throughout the chapter and talked about thoroughly. Here are a few more specific things that I learned from the chapter:

  • For many weeklies in small towns across America with limited computer servers and Internet accessibility, daily mail delivery is just fine.
  • A fax is as quick as a phone call and has the advantage of providing written info and graphics. A fax also gets more attention than an email because an email can be easily deleted and a fax cannot.
  • A photo placement firm specializes in the distribution of publicity photos and captions.
  • A feature placement firm specializes in preparing columns and features that are distributed as entire layouts, complete with headlines, photos, and graphics.

That is all for now, I hope this is helpful!

Here is the link to the textbook…


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