Simply Shelley

TOW Week 13

I thought that this was such a funny topic to write about when I first read the assignment because before I changed my minor to Communication Studies, I was majoring in Public Relations and minoring in Journalism. Ironic, right? So this blog is all about how public relations professionals can drive journalists crazy, and what we can do to prevent this from happening in the future.

10 reasons why PR professionals drive journalists crazy:

  1. Using excessive hype about a topic — In this case the PR professional should tone down whatever is being written, if that is possible.
  2. Not doing necessary “homework” — PR professionals should make sure to do proper research before anything else.
  3. manipulation of the media — PR professionals should be honest and open with the media. Trust is very important.
  4. Taking work away — PR professionals should be more understanding of journalists feeling not needed.
  5. Scheduling a news conference — PR professionals should schedule these at the most convinent time for the reporter/journalist.
  6. Choosing a location — same reason as #5.
  7. Sending Invites — invitations should be sent to any potential reporter/journalists so that no one feels left out.
  8. Handling a conference — PR professionals should keep it short and sweet so that journalists can only get the most important facts.
  9. Acccessibility after a conference — a PR professional should be available after a conference to be interviewed more by the reporters.
  10. Making Journalists sound boring — A PR professional should not put down the work of any journalist.

To sum all of this up, I really think that PR professionals and journalists should be considerate of each other. Isn’t some of this what we learned in kindergarten (sharing, playing “nice”, etc…)? Hope this is helpful! I had a hard time coming up with 10 reasons, so if anyone has any other reasons, I would love to hear them!


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